University of Northampton
Unlock your potential.
Write the next chapter.
Be the best you.
Universities all seem to tell the same story.
Odd, really.
Who doesn’t want to be the best they can be?
It all feels conspicuously out of step with how today’s students think and feel.
This is a generation no longer stifled by traditional structures or outdated ways of doing things.
Yet most universities don’t seem to have got the memo.
Everyone talking in the same way promising the same things.
So to break the cycle of sameness, we showed how UoN understood
that students who seek a unique path in life shouldn’t have to
walk in the footsteps of others.
They’re used to living on their terms.
Be that gender.
Their identity.
Or the brands they choose to represent it.
Our brand platform celebrated this shared attitude between student and university.
Positioning UoN as a place that sees convention as the enemy of progress.
And knows that change doesn’t come from following the crowd.
Through the distinctive visual attitude and tone of voice we’re creating
we’re reinforcing how UoN is for them and with them.
Part of their world.
Not more of the same.
A very un-university approach.
For a very un-uni uni.
Write the next chapter.
Be the best you.
Universities all seem to tell the same story.
Odd, really.
Who doesn’t want to be the best they can be?
It all feels conspicuously out of step with how today’s students think and feel.
This is a generation no longer stifled by traditional structures or outdated ways of doing things.
Yet most universities don’t seem to have got the memo.
Everyone talking in the same way promising the same things.
So to break the cycle of sameness, we showed how UoN understood
that students who seek a unique path in life shouldn’t have to
walk in the footsteps of others.
They’re used to living on their terms.
Be that gender.
Their identity.
Or the brands they choose to represent it.
Our brand platform celebrated this shared attitude between student and university.
Positioning UoN as a place that sees convention as the enemy of progress.
And knows that change doesn’t come from following the crowd.
Through the distinctive visual attitude and tone of voice we’re creating
we’re reinforcing how UoN is for them and with them.
Part of their world.
Not more of the same.
A very un-university approach.
For a very un-uni uni.
I was lucky enough to collaborate with The Mill on the University of Northampton 2019 campaign.
My role: Production design assistant
Agency: Daughter
Production and Post Production Company: The Mill
Agency: Daughter
Production and Post Production Company: The Mill
